WoodPeckers

We were commissioned by Kasana to develop a commercial spot for their client James Hardie, a global leader in the production of interior and exterior building products.

The creative concept revolved around the idea of building different worlds in the style of pop-up books, a visual metaphor that highlighted the versatility and transformative power of James Hardie’s materials. To achieve this, we combined traditional illustration techniques —including hand-painted oil artworks and analog drawings— with state-of-the-art 3D modeling and animation.

This hybrid approach allowed us to create a piece that felt both artisanal and innovative, blending the warmth of handcrafted textures with the depth and dynamism of digital animation. The result was a visually striking spot that not only captured the imagination of viewers but also reinforced James Hardie’s position as a forward-thinking brand in the building industry.

Credits

Kasana: WoodPeckers Spot
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Emilia Yamada
Ilustration: Rafael Contreras
3D Animation: Pablo Focareta
Production: Lucas Maclean
Client: Kasana
Direction: Roberto Connolly
Executive Producer: Tomás Rajlevsky