Wisy

We were commissioned by Wisy Inc. to develop a comprehensive launch campaign for the Wisy app, a collaborative platform that allows users to create missions with marketing and solidarity objectives, while also offering the chance to win different prizes.

Our work covered the entire creative spectrum: from logo design and character creation to the production of TV commercials, social media spots, GIFs, and digital banners. The challenge was to build a cohesive and engaging visual identity that would communicate the app’s innovative spirit while also being playful and accessible to a broad audience.

By combining bold design, dynamic animation, and a storytelling approach focused on collaboration and rewards, we created a campaign that successfully positioned Wisy as a fresh and interactive tool, blending entertainment with social purpose.

Credits

Wisy: Launch Campaign
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design & Ilustration: Jesica Cormack, Ayelen Lamas
Animation: Jesica Cormack, Rafael Contreras
Sound: Federico Karrmann
Client: RedOxygen
Executive Producer: Orlando Reyes