Confianza

For the launch of the “Confianza” campaign for Welch’s, our friends at Arteria, an advertising agency from Puerto Rico, invited us to produce two fully AI-generated commercial spots.

The campaign was built around the idea of trust, highlighting the quality, authenticity, and natural goodness that have defined the Welch’s brand for generations. Our challenge was to bring this concept to life through visually engaging stories created entirely with generative AI.

We led the AI production process from visual development and creative direction to image generation, animation, and post-production, crafting two cinematic films that blended cutting-edge technology with emotionally driven storytelling.

The result was a pair of visually striking AI-powered spots that reinforced the campaign’s message while showcasing new creative possibilities for commercial storytelling through generative AI.

Credits

Credits: Ozono
Creative & IA Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
Client: Arteria
Creative Manager: Marlyn Vazquez