Welch´s

For the launch of the new Welch’s fruit juice pouch, our friends at Arteria, an advertising agency from Puerto Rico, entrusted us with the creation of a 3D commercial spot.

The challenge was to highlight the freshness, flavor, and fun of the new product in a way that felt both realistic and appetizing, while also appealing to a wide consumer audience. We worked on 3D modeling, texturing, shading, and animation, bringing the pouch to life with vibrant colors, juicy details, and dynamic motion that emphasized the product’s energy and taste appeal.

The result was a playful and mouth-watering spot that not only captured attention but also reinforced Welch’s positioning as a brand associated with quality, flavor, and innovation.

Credits

Arteria: Welch´s launch spot
Credits: Ozono
Creative & Art Direction: Adrian Scurci
3D Animation: Jeronimo Adrien
Client: Arteria
Executive Producer: Maryln Vazquez