Shapping Tomorrow

The video created for Banco Valo was designed as an institutional piece that marks a pivotal moment in the bank’s history: looking ahead to the coming years and announcing its integration with Columbus. Through a dynamic and contemporary visual language, the piece communicates not only the scale of this strategic shift but also the shared vision that drives both organizations forward.

The video blends imagery, graphics, and key messages that reinforce a central idea: the union of Valo and Columbus as a deliberate step to strengthen capabilities, expand services, and support their clients in an ever-evolving financial landscape. It highlights the core values that underpin this merger—innovation, stability, and proximity—and projects them toward a future of sustained growth.

With an aspirational yet transparent tone, the piece aims to convey confidence, articulate the purpose of the integration, and emphasize that this new chapter brings greater opportunities for the institution and for the people who choose it. The result is a clear, modern message that aligns with the bank’s identity in this new stage.

Credits

Valo: Malba Video
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormark
Animation: Adrian Scurci, Dario Gomez, Francisco Azcurra
Live action: Gaston Dartevelle