Soy Yo

Commissioned by Disney Latin America, we developed the Official Lyric Video for “Soy Yo,” the powerful and emotional anthem from the hit series Soy Luna.

The creative direction was centered on a poetic and introspective concept — a “book of life” that visually narrates identity, memory, and growth.

We designed a structure where each page becomes a metaphor for personal transformation. Through animated sequences, photographs, and embedded video fragments, the book unfolds like a visual timeline — fragmented yet continuous — reflecting the ups and downs, challenges, and revelations that define adolescence and self-discovery.

This approach allowed us to merge tactile textures with digital elements, evoking a sense of nostalgia and emotional depth while maintaining a modern and rhythmic visual flow. The result is a piece that goes beyond the typical lyric video: it becomes a story within a story, mirroring the emotional journey of the characters and connecting deeply with the audience.

Credits

Disney Latin America: Soy Yo Music Lyric Video
Credits: Ozono
Creative & Art Direction: Jesica Cormack
Design: Jesica Cormack, Adrian Scurci
Animation: Dario Gomez, Jesica Cormack, Adrian Scurci
Client: Disney Latin America
Executive Producer: Esther Gomez