Taste of Life

For the launch of the “Taste of Life” campaign for their client Snapple, our friends at HIT, an advertising agency from Puerto Rico, invited us to develop a series of commercial spots.

The creative axis of the campaign was built around the idea that the product and its natural ingredients should become the true protagonists, not only highlighting their freshness and authenticity but also turning them into the central characters of small, vibrant stories.

We worked on the conceptual development, design, and animation, crafting a dynamic and appetizing visual language that celebrated the brand’s essence and conveyed Snapple’s playful, flavorful personality.

The result was a set of engaging and visually rich spots that reinforced the campaign’s message and strengthened Snapple’s positioning as a brand that celebrates taste, creativity, and everyday enjoyment.

Credits

Snapple: Kiwi / Strawberry Tea Spot
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
3D animation: Jeronimo Adrien, Jorge Iriarte
Fluid simulation: Jeronimo Adrien
Client: Hit
Creative Manager: Hector Torres
Executive Producer: Iliana Negro