Mistic

For the launch of the “Escape the Ordinary!” campaign for Orange Mistic Juice, our friends at HIT, an advertising agency from Puerto Rico, invited us to develop a series of commercial spots.

The creative challenge was to design a narrative in which the product and its natural ingredients became the true protagonists, highlighting their freshness, energy, and vibrant character. We worked on the conceptual foundation and visual storytelling, crafting a dynamic aesthetic that combined bold colors, playful motion, and appetizing detail to reflect the brand’s youthful and adventurous spirit.

The result was a collection of spots full of life and flavor, reinforcing Orange Mistic Juice’s positioning as the perfect choice for those looking to break the routine and, quite literally, escape the ordinary.

Credits

Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
3D animation: Jeronimo Adrien, Jorge Iriarte
Fluid simulation: Jeronimo Adrien
Client: Hit
Creative Manager: Hector Torres
Executive Producer: Iliana Negro