Branding

We were commissioned by Nex Television Channel from Panama to develop their complete on-air rebranding.

Our task was to design a fresh and contemporary visual identity that reflected the channel’s brand attributes and strengthened its connection with viewers. The project went beyond television, as we created a comprehensive design system adaptable to both broadcast and digital platforms, ensuring consistency across all media.

The result was a modern, versatile, and cohesive brand identity that revitalized Nex’s presence, projecting innovation and energy while consolidating its positioning in the Panamanian media landscape.

Credits

Nex: Branding
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Gabriel Farsetti
Animation: Facundo Sanchis, Matias Garro
Client: Nex
Creative Direction: Roberto Rudas
Executive Producer: Fay Nuñez