Mi Negocio Personal

Our friends at Personal invited us to create a video to launch and communicate Mi Negocio Personal, the company’s new e-commerce platform.

The challenge was to present the processes, features, and advantages of the service in a way that felt both clear and engaging for entrepreneurs and small business owners. To achieve this, we developed a solid conceptual framework and translated it into a dynamic, visually appealing, and highly technological graphic language that reflected the innovative spirit of the platform.

The result was a clean and modern explanatory video that successfully communicated the benefits of Mi Negocio Personal, reinforcing Personal’s position as a brand committed to providing digital tools that empower businesses.

Credits

Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
Animation: Jesica Cormack, Dario Gomez