XQSI

We were commissioned by Disney XD Latin America to develop a series of idents for the XQSI campaign, a project centered on humor and creative freedom. The goal was to design short, playful pieces that used a variety of techniques to surprise and entertain, while staying true to the channel’s irreverent and energetic spirit.

The main objective of the campaign was to create a seamless link between the advertising schedule and the programming guide, turning what could be a purely functional transition into an opportunity for brand expression. To achieve this, we explored a wide range of visual styles, animation approaches, and storytelling resources, ensuring that each ident felt fresh, unexpected, and engaging for the audience.

The result was a collection of dynamic and humorous animations that not only strengthened the channel’s identity but also demonstrated the power of design and creativity to elevate everyday broadcast elements into memorable moments.

Credits

Disney XD Latin America: XQSI
Credits: Ozono
Creative & Script: Adrian Scurci
Design & Ilustration: Dario Gomez, Gabriel Farsetti, Juan Miguel Franco
Animation: Dario Gomez; Facundo Sanchis, Ricardo Desplast
Client: Disney XD Latin America
Executive Producer: Barbara Mellino