Monsters Generator

For the Halloween campaign, our friends at Disney Channel invited us to develop a series of IDs titled “Monsters Generator.”

The creative concept was based on a fictitious app that allowed various Disney Channel actors to transform themselves —and their surroundings— into playful, Halloween-inspired versions. The idea was to approach the theme in a fun, irreverent, and deconstructed way, breaking traditional structures and surprising the audience with unexpected transformations.

Our work included the conceptualization, design, and animation of the entire package, ensuring that each piece captured both the spirit of Halloween and the unique personality of the channel’s talents.

The campaign’s originality and execution were recognized with the International Promax/BDA Gold Award in the Special Event Campaign category, consolidating it as one of the most celebrated seasonal projects for Disney Channel.

Credits

Disney Latin America: Monsters Generator
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
Animation: Dario Gomez, Jesica Cormack, Matias Maggio
Client Disney: Latin America
Executive Producer: Daniel Calvo