Road yo the World Cup

We were commissioned by Medcom, the leading media group in Panama, to create the graphic package for Camino al Mundial, developed as part of their special content proposals for the 2023 Qatar World Cup.

Our team handled the art direction, design, and animation, building a visual identity that captured the excitement and anticipation leading up to the tournament. The challenge was to design a package that was both energetic and flexible, capable of supporting different segments and storytelling formats across Medcom’s platforms.

The result was a cohesive and impactful graphic system that reflected the passion of football and reinforced Medcom’s role as a key content provider during one of the most significant sporting events in the world.

Credits

RPC Deportes: Camino al Mundial
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Fran Desanzo
Animation: Dario Gomez