Branding

We were commissioned by +23 Television Channel from Panama to develop their complete on-air rebranding.

Our task was to design a new and fresh visual identity that could reflect the channel’s brand attributes while strengthening its positioning in a competitive media landscape. The project went beyond traditional broadcast, as we created a comprehensive design system that worked seamlessly not only for television but also for digital platforms and new media.

The result was a modern, versatile, and cohesive brand identity that revitalized the channel’s presence, connected with its audience, and provided consistency across multiple touchpoints.

Credits

Nex: Branding
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Gabriel Farsetti
Animation: Facundo Sanchis, Matias Garro
Client: +23
Creative Direction: Roberto Rudas
Executive Producer: Fay Nuñez