I´d be Crazy

Commissioned by Disney Latin America, we had the opportunity to develop the official Lyric Video for “I’d Be Crazy,” one of the most iconic songs from the global hit series Soy Luna.

Rather than following traditional lyric video formats, we set out to craft a unique visual language — one where the lyrics wouldn’t simply appear on screen, but instead become an integral part of the world inhabited by the characters.

Words emerged organically on costumes, props, and the environment itself, blurring the line between graphic design and narrative integration. The result was a dynamic, immersive experience that felt alive, emotional, and deeply connected to the tone of the series.

This innovative approach was recognized with the Promax/BDA Bronze Award in the On-Air Typography category for Latin America. Beyond critical acclaim, the video resonated with fans around the world, amassing over 60 million views — and standing as one of the most celebrated and widely viewed projects in our portfolio to date.

Credits

Disney Latin America: I´d be Crazy Music Lyric Video
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
Animation: Dario Gomez, Jesica Cormack, Matias Maggio
Photography: Jesica Cormack, Dario Gomez
Client: Disney Latin America
Executive Producer: Julian Methol