Taste of Life

For the launch of the “Taste of Life” campaign for their client Snapple, our friends at HIT, an advertising agency from Puerto Rico, invited us to create a series of commercial spots.

The creative concept revolved around turning the product and its natural ingredients into the true protagonists, placing them at the center of small, engaging stories. Our task was to bring this idea to life by developing the conceptual basis, design, and animation, crafting a fresh and appetizing visual language that highlighted the brand’s essence.

The result was a dynamic and colorful set of spots that captured Snapple’s playful personality, reinforcing its positioning as a brand that celebrates flavor, creativity, and everyday enjoyment.

Credits

Snapple: Mango Tea Spot
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Jesica Cormack, Dario Gomez
3D animation: Jeronimo Adrien, Jorge Iriarte
Fluid simulation: Jeronimo Adrien
Client: Hit
Creative Manager: Hector Torres
Executive Producer: Iliana Negro