GPS

We were commissioned by PopScience to create an explainer video for Nickelodeon, in which the company’s Market Research division presented the results of a worldwide study on “Generation Y,” also known as Millennials.

The challenge was to communicate a large amount of data and insights in a way that felt both clear and engaging, making the research accessible to different internal and external audiences. To achieve this, we developed a dynamic visual language that combined bold design, animation, and infographics, ensuring that the key findings were highlighted while maintaining Nickelodeon’s youthful and playful brand identity.

The result was an informative yet entertaining piece that translated complex research into a compelling story, helping Nickelodeon share valuable knowledge about Millennials with clarity and impact.

Credits

PopScience: Nick GPS Video
Credits: Ozono
Creative & Art Direction: Adrian Scurci
Design: Facundo Sanchis
Animation: Facundo Sanchis, Martin Garro
Client: PopScience
Direction: Fernando Lazzari