El Campeón

We were commissioned by Zaga, an advertising agency from Panama, to produce a commercial spot for their client Almacenes El Campeón, created to launch their new campaign.

The concept centered on featuring Comando Tiburón (Shark Command), a popular dancehall music band, as the main faces of the campaign. Our task was to capture the energy, rhythm, and urban spirit of the group while aligning the visuals with the brand’s identity and promotional goals.

Through a combination of art direction, design, and dynamic animation, we built a piece that highlighted both the excitement of the campaign and the strong cultural connection with its audience.

The result was a vibrant and impactful spot that successfully merged music, brand storytelling, and entertainment to amplify Almacenes El Campeón’s message.

Credits

Zaga: Almacenes el Campeón.
Credits: Ozono
Creative & Art Direction: Adrian Scurci, Nicolas Couvin.
Design: Nicolas Couvin
Animation: Nicolas Couvin.
Client: Zaga
Creative Direction: Alex del Rosario
Executive Producer: Jennifer Phillips